airbnb core values

  • Be a host
  • Champion the mission
  • Be a cereal entrepreneur
  • Embrace the adventure

Having a clear mission and making sure you know that mission and making sure that mission comes through the company is probably the most important thing you can do for both culture and values. – Brian Chesky, CEO

Apto core values

  • Be remarkable
  • Be empathetic
  • Be candid
  • Take ownership
  • Be curious
  • Be introspective
  • Be uncomfortable
  • Execution matters

ezCater core values

  • Solve a real problem
  • Work-life balance
  • Learn by doing
  • Use good judgment
  • 100% transparency
  • The best team, ever

Give everyone responsibility, give everyone the corresponding authority, and make sure everyone shares the goals and values. Then, get out of the way and watch the magic happen.” – Stephania Mallett, CEO

Gusto core values

  • Ownership mentality
  • Don’t optimize for the short term
  • We are all builders
  • Go the extra mile
  • Do what’s right

There’s no right or wrong culture — there are many ways to build a company and many ways to have a culture. I think what’s most important is leaders in a company being opinionated and being authentic. It should be a byproduct of what feels natural.” – Joshua Reeves, CEO

GoDaddy core values

  • Be extraordinary
  • Own outcomes
  • Join forces
  • Work fearlessly
  • Live passionately

My philosophy for leading is get out in front, set the pace and live the culture you want everyone else to live.” – Blake Irving, CEO

Etsy core values

  • We are a mindful, transparent, and human business.
  • We plan and build for the long term.
  • We value craftsmanship in all we make.
  • We believe fun should be a part of everything we do.
  • We keep it real, always.

Learn more here.

Salesforce core values

  • Trust
  • Customer Success
  • Growth
  • Innovation
  • Giving Back
  • Equality for All
  • Wellbeing
  • Transparency
  • Fun

You have the opportunity to set up companies that do good in the world. It’s easy. There’s all this incredible energy in your company and you can unleash it for good. If you’re not unleashing it, you’re missing something.” – Marc Benioff, CEO

FullContact core values

  • We are customer focused
  • We communicate with candor
  • We never stop improving
  • We always keep shipping
  • We respect every person
  • We move at the speed of trust
  • We are a team

Zillow core values

  • Move fast, think big
  • Own it
  • Zillow group is a team sport
  • Turn on the lights
  • Winning is fun
  • Act with integrity

I actually don’t have to ask a lot of people at this point what our North Star is and how we make decisions. It is related to our core values. But it also comes back to treating people like adults, giving them choice, and living with the outcomes of treating people like adults.” – Dan Spaulding, Head of People and Culture

Snacknation core values

  • Health above all else
  • Display grit without ego
  • Serve & inspire
  • Seek perpetual growth
  • Spead joy & optimism

Live and breathe your culture, and take stock of it daily. Listen, get feedback, and get a very good sense of how people are feeling in your office. Pay attention, be present and realize that building an amazing culture is a never-ending process.” – Sean Kelly, CEO

Zenplanner core values

  • O – Outstanding service
  • H – Honor
  • A – Anticipate
  • N – Nimble
  • A – Active

Learn more about ZenPlanner’s core values

Slalom core values

  • Do what is right, always
  • Drive connection + teamwork
  • Take ownership. Get it done
  • Inspire passion + adventure
  • Focus on outcomes
  • Celebrate authenticity
  • Fuel growth + innovation
  • Stay humble + curious
  • Build + shape a better future

Our company has been built on core values and principles. Our values put people first and provide us with a source of pride.” – John Tobin, Co-Founder and President

Liftoff core values

  • Transparent
  • Data-driven
  • Supportive
  • Proactive
  • Humble
  • Courage to change

Employees feel that they’re a part of a broader mission. They’re not wondering because they already have the story of what’s going on. They’re happier, they feel more respected; it works all the way around. – Mark Ellis, CEO

ReadyTalk core values

  • Strive for excellence
  • Do what you say you’ll do
  • Listen to others for understanding
  • Do the right thing
  • Bring best thinking together

Our culture starts with us being clear about our sense of purpose and values. – Dan King, CEO

Container Store core values

  • 1 great person = 3 good people
  • Communication is leadership
  • Fill the other guy’s basket to the brim. Making money then becomes an easy proposition.
  • The best selection, service, and price
  • Intuition doesn’t come to an unprepared mind. You need to train before it happens.
  • Man in the desert selling
  • Air of excitement

Read more about these unique values here.

Carmax core values

  • Customer focus
  • Respect
  • Teamwork
  • Communication
  • Diversity
  • Associate development
  • Fun
  • Quality
  • Pride
  • Continuous improvement

Workday core values

  • Employees
  • Customer service
  • Innovation
  • Integrity
  • Fun
  • Profitability

When Aneel and I started thinking about forming Workday in 2005, we knew we wanted it to epitomize all the good qualities of our past experiences. We had both learned that success doesn’t matter unless it’s rooted in good and considerate of people. And we knew that the real measure of success would be the degree to which Workday abided by a set of core values.” – Dave Duffield, Co-Founder and Chairman

Zocdoc core values

  • Patients first
  • Speak up
  • Own it
  • Us before me
  • Work hard
  • Make work fun

Cloud Elements core values

  • Customers first
  • Freedom, flexibility, responsibility
  • Iterate to success
  • Keep it simple
  • Passionate contributors

G Adventures core values

  • Love
  • Lead
  • Embrace
  • Create
  • Do

I want to create a place where people don’t just come to work, but where they feel that they are contributing to something greater. Do that and their work, no matter what it is they do, becomes a calling.” – Bruce Poon Tip, Founder

Financial Finesse core values

  • Honesty
  • Responsibility
  • Integrity
  • Sportsmanship
  • Judgement
  • Perseverance
  • Confidence
  • Courtesy

Adobe core values

  • Genuine
  • Exceptional
  • Innovative
  • Involved

Stryker core values

  • Integrity
  • Accountability
  • People
  • Performance

Genentech core values

  • Passion
  • Courage
  • Integrity

Credit Karma core values

  • Consumer empathy
  • Teamwork
  • Quality deliverables
  • Bias to action

Learn how Credit Karma has maintained startup values while operating at scale.

USAA core values

  • Service
  • Loyalty
  • Honesty
  • Integrity

Core values are important, but execution is vital.

The examples above are great examples of the core values top companies are leveraging to help create great company culture.

That being said, throwing core values on a poster doesn’t create lasting change. There are thousands of examples of companies who create a new set of core values, launch a “hype” campaign, only to find that the values fall flat on their face.

The secret to successfully engraining core values into company culture?
The secret comes down to one strategy; recognition. Successful company cultures have a recognition strategy in place to foster that culture through the behaviors around core values. To learn more about how to create a core values-driven recognition strategy, you can read more here.

It starts now. The success of your company culture is dependent on you. The question is, when will you get started?