Wishlist launched in 2012 as a consumer product for experience-based gifts. The vision for Wishlist quickly evolved following conversations with business owners and HR professionals who were looking for a more meaningful approach to employee rewards.
A transition into the corporate recognition space was a no-brainer after identifying a need for innovative rewards. We shifted our focus to building a memorable gifting experience for not just the recipient, but also for the gift giver.
Promoting the gift of experience and choice, as well as providing automation and reporting, made for a unique solution to employee rewards.