25 Top Workplaces and Their Core Values

Core Values Matter

In order to better understand the culture, mission, and values of America’s top workplaces, we embarked on a project to document their core values. We hand picked a diverse list of medium to large-sized companies from 2016 and 2017 best places to work lists, including Fortune 100 Best Companies to Work For, Glassdoor Best Places to Work, and Outside Online’s Best Places to Work.

Whether you are an early-stage startup looking to define your core values or an established company looking to reinforce your values, we hope this acts a useful resource.

25 Top Workplaces and Their Core Values

Airbnb Core Values

  • Be a host
  • Champion the mission
  • Be a cereal entrepreneur
  • Embrace the adventure

“Having a clear mission and making sure you know that mission and making sure that mission comes through the company is probably the most important thing you can do for both culture and values.” – Brian Chesky, CEO

25 Top Workplaces and Their Core Values

Apto Core Values

  • Be remarkable
  • Be empathetic
  • Be candid
  • Take ownership
  • Be curious
  • Be introspective
  • Be uncomfortable
  • Execution matters
25 Top Workplaces and Their Core Values

ezCater Core Values

  • Solve a real problem
  • Work-life balance
  • Learn by doing
  • Use good judgment
  • 100% transparency
  • The best team, ever

“Give everyone responsibility, give everyone the corresponding authority, and make sure everyone shares the goals and values. Then, get out of the way and watch the magic happen.” – Stephania Mallett, CEO

25 Top Workplaces and Their Core Values

Gusto Core Values

  • Ownership mentality
  • Don’t optimize for the short term
  • We are all builders
  • Go the extra mile
  • Do what’s right

“There’s no right or wrong culture — there are many ways to build a company and many ways to have a culture. I think what’s most important is leaders in a company being opinionated and being authentic. It should be a byproduct of what feels natural.” – Joshua Reeves, CEO

Learn how to strengthen your company values through rewards and recognition.

25 Top Workplaces and Their Core Values

GoDaddy Core Values

  • Be extraordinary
  • Own outcomes
  • Join forces
  • Work fearlessly
  • Live passionately

“My philosophy for leading is get out in front, set the pace and live the culture you want everyone else to live.” – Blake Irving, CEO

25 Top Workplaces and Their Core Values

Etsy Core Values

  • We are a mindful, transparent, and human business.
  • We plan and build for the long term.
  • We value craftsmanship in all we make.
  • We believe fun should be a part of everything we do.
  • We keep it real, always.

Read more here

25 Top Workplaces and Their Core Values

SalesForce Core Values

  • Trust
  • Customer Success
  • Growth
  • Innovation
  • Giving Back
  • Equality for All
  • Wellbeing
  • Transparency
  • Fun

“You have the opportunity to set up companies that do good in the world. It’s easy. There’s all this incredible energy in your company and you can unleash it for good. If you’re not unleashing it, you’re missing something.” – Marc Benioff, CEO

25 Top Workplaces and Their Core Values

FullContact Core Values

  • We are customer focused
  • We communicate with candor
  • We never stop improving
  • We always keep shipping
  • We respect every person
  • We move at the speed of trust
  • We are a team
25 Top Workplaces and Their Core Values

Zillow Core Values

  • Move fast, think big
  • Own it
  • Zillow group is a team sport
  • Turn on the lights
  • Winning is fun
  • Act with integrity

“… I actually don’t have to ask a lot of people at this point what our North Star is and how we make decisions. It is related to our core values. But it also comes back to treating people like adults, giving them choice, and living with the outcomes of treating people like adults.” – Dan Spaulding, Head of People and Culture

25 Top Workplaces and Their Core Values

Snack Nation Core Values

  • Health above all else
  • Display grit without ego
  • Serve & inspire
  • Seek perpetual growth
  • Spead joy & optimism

“… live and breathe your culture, and take stock of it daily. Listen, get feedback, and get a very good sense of how people are feeling in your office. Pay attention, be present and realize that building an amazing culture is a never-ending process.” – Sean Kelly, CEO

Read more about Snack Nation’s culture and values here.

25 Top Workplaces and Their Core Values

ZenPlanner Core Values

  • O – Outstanding service
  • H – Honor
  • A – Anticipate
  • N – Nimble
  • A – Active

Learn more about ZenPlanner’s core values

25 Top Workplaces and Their Core Values

Slalom Core Values

  • Do what is right, always
  • Drive connection + teamwork
  • Take ownership. Get it done
  • Inspire passion + adventure
  • Focus on outcomes
  • Celebrate authenticity
  • Fuel growth + innovation
  • Stay humble + curious
  • Build + shape a better future

“Our company has been built on core values and principles. Our values put people first and provide us with a source of pride.” – John Tobin, Co-Founder and President

25 Top Workplaces and Their Core Values

Liftoff Core Values

  • Transparent
  • Data-driven
  • Supportive
  • Proactive
  • Humble
  • Courage to change

“[Employees] feel that they’re a part of a broader mission. They’re not wondering because they already have the story of what’s going on. They’re happier, they feel more respected; it works all the way around.” – Mark Ellis, CEO

25 Top Workplaces and Their Core Values

ReadyTalk Core Values

  • Strive for excellence
  • Do what you say you’ll do
  • Listen to others for understanding
  • Do the right thing
  • Bring best thinking together

“Our culture starts with us being clear about our sense of purpose and values.” – Dan King, CEO

25 Top Workplaces and Their Core Values

 The Container Store Core Values

  • 1 great person = 3 good people
  • Communication is leadership
  • Fill the other guy’s basket to the brim. Making money then becomes an easy proposition.
  • The best selection, service, and price
  • Intuition doesn’t come to an unprepared mind. You need to train before it happens.
  • Man in the desert selling
  • Air of excitement

Read more about these unique values here.

25 Top Workplaces and Their Core Values

 Carmax Core Values

  • Customer focus
  • Respect
  • Teamwork
  • Communication
  • Diversity
  • Associate development
  • Fun
  • Quality
  • Pride
  • Continuous improvement
25 Top Workplaces and Their Core Values

Workday Core Values

  • Employees
  • Customer service
  • Innovation
  • Integrity
  • Fun
  • Profitability

“When Aneel and I started thinking about forming Workday in 2005, we knew we wanted it to epitomize all the good qualities of our past experiences. We had both learned that success doesn’t matter unless it’s rooted in good and considerate of people. And we knew that the real measure of success would be the degree to which Workday abided by a set of core values.” – Dave Duffield, Co-Founder and Chairman

25 Top Workplaces and Their Core Values

Zocdoc Core Values

  • Patients first
  • Speak up
  • Own it
  • Us before me
  • Work hard
  • Make work fun
25 Top Workplaces and Their Core Values

 How Cloud Elements Lives Their Core Values

  • Customers first
  • Freedom, flexibility, responsibility
  • Iterate to success
  • Keep it simple
  • Passionate contributors
25 Top Workplaces and Their Core Values

 How G Adventures Lives Their Core Values

  • Love
  • Lead
  • Embrace
  • Create
  • Do

“[I want to] create a place where people don’t just come to work, but where they feel that they are contributing to something greater. Do that and their work, no matter what it is they do, becomes a calling.” – Bruce Poon Tip, Founder

25 Top Workplaces and Their Core Values

Financial Finesse Core Values

  • Honesty
  • Responsibility
  • Integrity
  • Sportsmanship
  • Judgement
  • Perseverance
  • Confidence
  • Courtesy
25 Top Workplaces and Their Core Values

Adobe Core Values

  • Genuine
  • Exceptional
  • Innovative
  • Involved
25 Top Workplaces and Their Core Values

Stryker Core Values

  • Integrity
  • Accountability
  • People
  • Performance
25 Top Workplaces and Their Core Values

Genentech Core Values

  • Passion
  • Courage
  • Integrity

Read more about Genentech’s purpose-driven culture in this interview with VP of HR, Nancy Vitale.

25 Top Workplaces and Their Core Values

Credit Karma Core Values

  • Consumer empathy
  • Teamwork
  • Quality deliverables
  • Bias to action

Learn how Credit Karma has maintained startup values while operating at scale.

25 Top Workplaces and Their Core Values

USAA Core Values

  • Service
  • Loyalty
  • Honesty
  • Integrity

Up Next

Stay tuned for part 2 in the series, where we go in depth with a handful of companies to learn how they live their values.