Core Values Matter
In order to better understand the culture, mission, and values of America’s top workplaces, we embarked on a project to document their core values. We hand picked a diverse list of medium to large-sized companies from 2016 and 2017 best places to work lists, including Fortune 100 Best Companies to Work For, Glassdoor Best Places to Work, and Outside Online’s Best Places to Work.
Whether you are an early-stage startup looking to define your core values or an established company looking to reinforce your values, we hope this acts a useful resource.
Airbnb Core Values
“Having a clear mission and making sure you know that mission and making sure that mission comes through the company is probably the most important thing you can do for both culture and values.” – Brian Chesky, CEO
Apto Core Values
ezCater Core Values
“Give everyone responsibility, give everyone the corresponding authority, and make sure everyone shares the goals and values. Then, get out of the way and watch the magic happen.” – Stephania Mallett, CEO
Gusto Core Values
“There’s no right or wrong culture — there are many ways to build a company and many ways to have a culture. I think what’s most important is leaders in a company being opinionated and being authentic. It should be a byproduct of what feels natural.” – Joshua Reeves, CEO
GoDaddy Core Values
“My philosophy for leading is get out in front, set the pace and live the culture you want everyone else to live.” – Blake Irving, CEO
Etsy Core Values
Read more here
SalesForce Core Values
“You have the opportunity to set up companies that do good in the world. It’s easy. There’s all this incredible energy in your company and you can unleash it for good. If you’re not unleashing it, you’re missing something.” – Marc Benioff, CEO
FullContact Core Values
Zillow Core Values
“… I actually don’t have to ask a lot of people at this point what our North Star is and how we make decisions. It is related to our core values. But it also comes back to treating people like adults, giving them choice, and living with the outcomes of treating people like adults.” – Dan Spaulding, Head of People and Culture
Snack Nation Core Values
“… live and breathe your culture, and take stock of it daily. Listen, get feedback, and get a very good sense of how people are feeling in your office. Pay attention, be present and realize that building an amazing culture is a never-ending process.” – Sean Kelly, CEO
Read more about Snack Nation’s culture and values here.
ZenPlanner Core Values
Learn more about ZenPlanner’s core values
Slalom Core Values
“Our company has been built on core values and principles. Our values put people first and provide us with a source of pride.” – John Tobin, Co-Founder and President
Liftoff Core Values
“[Employees] feel that they’re a part of a broader mission. They’re not wondering because they already have the story of what’s going on. They’re happier, they feel more respected; it works all the way around.” – Mark Ellis, CEO
ReadyTalk Core Values
“Our culture starts with us being clear about our sense of purpose and values.” – Dan King, CEO
The Container Store Core Values
Read more about these unique values here.
Carmax Core Values
Workday Core Values
“When Aneel and I started thinking about forming Workday in 2005, we knew we wanted it to epitomize all the good qualities of our past experiences. We had both learned that success doesn’t matter unless it’s rooted in good and considerate of people. And we knew that the real measure of success would be the degree to which Workday abided by a set of core values.” – Dave Duffield, Co-Founder and Chairman
Zocdoc Core Values
How Cloud Elements Lives Their Core Values
How G Adventures Lives Their Core Values
“[I want to] create a place where people don’t just come to work, but where they feel that they are contributing to something greater. Do that and their work, no matter what it is they do, becomes a calling.” – Bruce Poon Tip, Founder
Financial Finesse Core Values
Adobe Core Values
Stryker Core Values
Genentech Core Values
Read more about Genentech’s purpose-driven culture in this interview with VP of HR, Nancy Vitale.
Credit Karma Core Values
Learn how Credit Karma has maintained startup values while operating at scale.
USAA Core Values
Stay tuned for part 2 in the series, where we go in depth with a handful of companies to learn how they live their values.